What Noli is, what it costs, and what the agent may and may not do in your store. Can't find your question? Write to support@heynoli.ai.
Noli is a Customer Relationship Agent for online stores: one AI agent that runs your loyalty program and talks to your customers on your website, by email, on WhatsApp and on Viber. It knows each customer's points, tier, orders and earlier conversations, and it acts only within the limits you set.
How the agent works →Online stores that want a loyalty program and an AI agent in one tool instead of three. Noli is built in the EU for European retail, with consent recorded per channel and Viber support for markets where customers read Viber more than email.
Shopify (an app in the Shopify App Store), WooCommerce (a WordPress plugin), and any other store: one script tag adds the agent to any website, and an order API sends orders from custom builds so they earn points.
Setup guides →Web chat on your store, email from your own domain, SMS, WhatsApp (on Co-Pilot and above), Viber (a €99 module) and a branded customer portal that customers can install with push notifications. Instagram and Facebook messages are coming as the Social module.
All channels →Loyalty is €49 a month. Co-Pilot is €249 a month, or €199 a month billed yearly. Scale is €499 a month, or €399 billed yearly. Modules (Viber, Support, Social) are €99 a month each, and Enterprise is priced by contract. Prices are in euros, before VAT.
Pricing →No. None of the paid plans has an order limit or an overage fee, so a store with 20,000 orders a month pays the same as one with 200. What grows with usage is credits, which pay for the work the agent does.
Yes. Every new store gets a 14-day Co-Pilot trial, and the clock starts when your loyalty program goes live (the first real points, or the widget switched on), not when you sign up; if you haven't started after 30 days, it starts on its own. Viber is not part of the trial. After it you choose Loyalty or Co-Pilot.
Credits pay for work the agent does, not for seats or orders. One AI conversation (everything a customer writes within 30 minutes) is 1 credit, a WhatsApp message 0.2, a Viber message 0.4, an SMS segment 0.6, and an AI-drafted campaign 5. Loyalty includes 250 credits a month, Co-Pilot 1,250 and Scale 2,500; extra packs are €49 for 250, €99 for 500, €299 for 1,500, valid 90 days.
Credits in detail →The loyalty program keeps working: customers still earn points and redeem rewards. The work the agent does for you (AI replies, campaigns, messages) pauses until you top up, and Noli tells you before you run low.
Points for orders and other actions, VIP tiers, rewards (a percentage or amount off, free shipping or a gift), refer-a-friend, bonuses, a branded customer portal on your own domain, and blocks for the Shopify thank-you and order status pages. All of it is on Loyalty at €49 a month; points expiry comes with Co-Pilot.
VIP tiers & points →In the Shopify cart, in the chat and on the rewards page: the customer picks how many points to use, and Noli creates a single-use discount code and applies it to the cart. You set the points per euro, the minimum, the maximum and the share of the cart a discount may take. A block inside Shopify checkout itself needs Shopify Plus, because Shopify allows checkout blocks only there.
In-cart redemption →Yes. Export your members with their email and points balance from the old app and import the file in Noli; balances arrive as they were and members keep them. Tiers and rules you set up again in Noli, which takes a few minutes.
Noli compared with other apps →It answers questions from your catalogue and policies, recommends products, tells customers their points and tier, turns points into a discount, and hands any conversation to your team with its history. On Co-Pilot it also writes first: win-back, expiring points and other proactive messages, and AI-drafted campaigns.
The agent →Campaigns, rewards, tiers and automations start as drafts, and nothing goes out until you approve it. Order actions (changing an address, cancelling an unshipped order) are off until you turn them on, need a one-time code from the customer, and wait for your approval at first. Discounts never go past your margin rules, which are enforced on our servers, not in a prompt.
Each automation can hold back a random share of its audience, up to half, as a control group that gets nothing. Noli compares orders per customer between the two groups, so you see what the agent added and not what would have happened anyway. The results page also shows the revenue from customers the agent was in touch with.
The side of the agent that works for you: ask it about your program in plain language and it answers from your data, then drafts the fix - a reward, a tier, an automation or a campaign - and launches it when you approve. It runs in the Noli admin and, over MCP, inside Claude. It is part of Co-Pilot and Scale.
Merchant Copilot →Noli is an EU company and explicit opt-in is the default: no pre-ticked boxes, consent is recorded per channel (email, SMS, WhatsApp, Viber) with the text the customer agreed to, and every marketing SMS carries an unsubscribe link. We sign a DPA with every customer who asks; it lists our sub-processors.
DPA →No, not on Shopify or WooCommerce: install the app or the plugin and a setup guide walks you through the rest. A developer only helps for custom stores, to send orders through the API.
API docs →The whole loyalty program for €49/mo, no order limit. Try Co-Pilot free for 14 days.