vs. Smile.io:
the loyalty basics, without an order meter
Smile.io is the best-known loyalty app on Shopify and quick to set up. Its plans are priced by order volume: Growth is $199 a month for 2,500 orders, then $20 for every extra 100. Noli is priced by plan, not by orders, and adds an AI agent that talks to your customers.
How Smile.io works, and how Noli differs
Smile.io prices are from smile.io/pricing, read in October 2026. Noli prices are from our pricing page.
Smile.io in short
Smile.io offers points, referrals and rewards on every plan, from Free (200 orders a month) through Essential ($15, 500 orders) and Standard ($79, 1,000 orders) to Plus at $999 a month on annual billing.
VIP tiers and points expiry start on Growth: $199 a month for 2,500 orders, then $20 per extra 100. Plus includes 7,500 orders and charges $5 per extra 100. Prices in USD.
Where Noli is different
- No order meterNo paid Noli plan has an order limit. At 5,000 orders a month Smile Growth comes to $699 ($199 + 25 × $20). Noli Loyalty stays €49, and Co-Pilot stays €249 (€199 billed yearly).
- VIP tiers on the entry planVIP tiers are part of Noli Loyalty at €49. Points expiry comes with Co-Pilot, together with WhatsApp and AI campaigns.
- An agent that talks to customersNoli's agent answers and sells on your site, by email, on WhatsApp and Viber, using each customer's points and orders - within limits you set. Campaigns and rewards start as drafts you approve.
Smile.io and Noli, line by line
Published prices and plans only. Competitor prices in USD, Noli in EUR.
| Feature | Smile.io | Noli | What it means for you |
|---|---|---|---|
| Pricing basis | By orders: 200 → 7,500 a month | By plan · no order limit | A good month doesn't change the bill. |
| Bill at 5,000 orders/mo | $699 (Growth + overage) | €49 Loyalty · €199–€249 Co-Pilot | The same at any volume. |
| VIP tiers | From Growth, $199/mo | From Loyalty, €49/mo | Real tiers on the entry plan. |
| Points expiry | From Growth, $199/mo | From Co-Pilot, €199/mo yearly | Comes with WhatsApp and AI campaigns. |
| Conversations with customers | Not on the pricing page | AI agent on chat, email, WhatsApp, Viber | Answers that know the points and the orders. |
What merchants ask before switching
See how noli stacks up against the rest
Priced by orders · VIP from $199You are here
Per-order rates · VIP by quoteView comparison →Comparison
$199 for 500 orders · higher plans by quoteView comparison →Comparison
Priced by orders · Shopify appView comparison →Keep the points. Lose the order meter
Import your Smile.io members with their balances, set up tiers and rules, and pay the same at any volume.