Customer Relationship Agent for ecommerce brands

One AI agent that knows every customer

Their points, their orders and the channel they answer on. Noli runs your loyalty program, answers and sells on your site, by email and on WhatsApp - and does only what you allow.

The whole loyalty program for €49/mo. No order limit.

Start your free trial
✓ You approve before it acts✓ A control group shows what it added
Example
Revenue noli touched · 7 days
€1,248
Checked against a control group
New reward unlocked
Noli assistant
online now
Time to restock my protein 💪
Welcome back, James. Same as last time - Nova Whey · Chocolate, 2kg? You've got 240 pts → 15% off.
Nova Whey
Nova Whey 2kg - Chocolate
€45.90 · In stock · Reorder
James P.
James P.
Gold tier
240
points
Platinum at 500260 to go
Trusted by retailers across Europe
Crispy
Bikes4You
Mebeli Lazur
Vitaly Formulas
DnArt
Autopart
Crispy
Bikes4You
Mebeli Lazur
Vitaly Formulas
DnArt
Autopart

One agent. One memory. Every channel

What a customer said on WhatsApp, what they bought last month and how many points they have - the agent knows all of it, wherever they write next. Not a chatbot, a flow builder and a loyalty app glued together.

noli AI
Noli agent
Channels
Portal · Email · Viber · WhatsApp · App
Products
Live Shopify catalogue + stock
Customer data
RFM · history · tier & points
Knowledge base
FAQs · policies · brand docs
Integrations
Klaviyo · Woo · API · webhooks
Brand voice
Tone · style · do's & don'ts

Loyalty is its memory. WhatsApp is its voice

Start with the whole loyalty program. Switch on more of the agent when your store needs it.

Its memory

Loyalty

Points, VIP tiers, rewards, referrals and checkout blocks - and every order a customer ever placed. This is what the agent knows about each customer.

€49/moNo order limit · 250 credits a month
It sells on its own

Co-Pilot

WhatsApp, proactive messages for win-back and expiring points, AI campaigns and automations, and the Merchant Copilot. It drafts; you approve.

€199/moBilled yearly, or €249 monthly · 1,250 credits
It serves

Support

Your whole team in one inbox with the agent: unlimited seats, saved replies, order actions from the chat, translation and an email channel.

+€99/moModule · on any plan
One more channel

Viber

Your own Viber bot. The agent answers, sends rewards and runs campaigns where much of Central and Eastern Europe already chats.

+€99/moModule · on any plan
Instagram & Facebook

SocialSoon

Messages from Instagram and Facebook in the same inbox, and replies to comments under your posts.

+€99/moModule · coming soon
The work it does

Credits

You pay for work, not seats: an AI conversation is 1 credit, a WhatsApp message 0.2, an AI-drafted campaign 5. Every plan includes credits each month.

250 for €49Extra credit packs · valid 90 days

It acts only where you let it

Three controls decide what noli may do in your store. They are enforced on our servers, not in a prompt.

Approval mode

Campaigns, rewards, tiers and automations start as drafts. Nothing goes out until you approve it.

A control group

Each automation can hold back up to half of its audience at random. You see orders per customer for both groups, so you know what noli added and what would have happened anyway.

Limits on orders

Changing an address or cancelling an unshipped order is off until you turn it on. The customer confirms with a one-time code, you approve each action at first, and discounts never go past your margin rules.

Everything it knows, it puts to work

The same agent answers a question, finds the product, spends the points and comes back when a customer goes quiet. Here is what that looks like in your store.

Answers, recommends, rewards

On your site, by email, on WhatsApp and Viber it answers questions, finds the right product and spends points in the same conversation. Any chat can go to your team in one click.

Is this gift-wrap friendly?
Yes - all orders include free wrap. You also have 320 points → 15% off if you redeem at checkout.
Apply the discount

VIP tiers & points that retain

Full tier engine and your own portal domain from €49/mo, with no order limit and €0 overages. Smile puts VIP tiers behind a $199/mo Growth plan, then bills $20 per extra 100 orders.

Bronze
0+
1× points
Silver
500+
1.5× points
Gold
1,500+
2× points

Points to discount, in the cart

The customer picks how many points to use; noli creates a single-use code and applies it. You set the minimum, the maximum and the share of the cart.

Works with your store

A native Shopify app, WooCommerce, and an order API for any other store. Klaviyo and Shopify Flow on Co-Pilot.

AI campaigns in draft mode

It drafts segmented win-backs, launches and birthday rewards. You approve. It sends.

Birthday rewardsLive · 248
Spring launchSent · 1.2k
Win-back 30 daysDraft

Proof, not promises

Each automation can hold back a random group of customers who get nothing. Noli compares orders per customer between the two, so the lift you see is the lift it made.

Orders per customer · 90 daysvs control
Reached by noliControl group

Auto-segments & lifecycle triggers

RFM, churn-risk and VIP segments stay up to date, so rewards, win-backs and tier-ups go to the right people on their own.

ChampionsBuy 4×+ / 90d3,128
At riskNo order 60d1,842
NewFirst order 14d962
DormantWin-back ready512

Bring your members over

Export members and their points from Smile.io, Yotpo, LoyaltyLion or Growave and import the file. Everyone keeps their balance.

Smile
→
Yotpo
→
Noli

Flat pricing. €0 overages

No order-volume surprises. No bundle traps. The price you sign is the price you pay at scale.

Smile.io$199/mo · 2,500 orders
LoyaltyLion$199/mo · 500 orders
Noli€49/mo · unlimited orders

GDPR by default

Explicit opt-in, the consent text saved with every customer, a DPA, and data export and deletion. Noli is an EU-registered company, built for European retail.

EU
Every sub-processor is listed in our DPA.

It talks to your customers. Then it reports to you

Most loyalty tools give you a dashboard and leave the rest to you. The same agent, as your Merchant Copilot, reads your program, tells you what to fix, drafts it, and launches it when you approve.

  • Answers, not charts

    "Is my program profitable?" gets a number, a cause and a fix - not four filters and a CSV.

  • 40 actions on your real program

    Health checks, P&L, industry benchmarks, rewards, tiers, automations, campaigns, reports.

  • It messages you first

    Weekly brief, anomaly alerts and a monthly P&L land in your inbox without being asked.

  • In your admin, or inside Claude

    A full MCP server ships with noli - manage your loyalty program from the assistant you already use.

Explore the Copilot
Example
app.heynoli.ai/copilot
Is my loyalty program actually making money?
get_program_pnlreview_reward_ladderget_industry_benchmark
Last 30 days: €4,120 incremental revenue against €1,340 in reward cost - a 3.1x return. Your "€10 off" reward burns 61% of all points at a 14% margin.
Draft ready · needs your approval
Replace "€10 off" with "Free shipping + 5%"
-22% reward cost · +6% redemption · margin-checked
Approve & activateEdit first

Every metric that matters. Nothing that doesn't

Chat-attributed revenue, points balances, top rewards, and live transactions - all on one screen.

Example
app.heynoli.ai/dashboard
Chat revenue
12,482 EUR
Last 30 days
Total customers
3,284
+124 this week
Points in wallet
482,910
+12.4%
Transactions
1,847
+9.1%
Activity
Chat-attributed revenue · last 30 days
7 days30 daysAll time

Connect. Teach. Decide what it may do

No developer required. A setup guide walks you through every step, and your 14-day trial starts when your program goes live.

01

Connect your store

Shopify, WooCommerce or your own store - and import members and balances from a Smile or Yotpo export.

02

Teach the agent

It reads your catalogue, FAQs and policies. You set the tone and what it must never say.

03

Set tiers & rewards

VIP tiers, points rules, referrals and how points turn into a discount.

04

Choose its limits

Pick the channels, what needs your approval and which order actions it may take.

Your next regular customer is one message away

The whole loyalty program for €49 a month, with no order limit. Add the agent's other skills when you need them.